I help luxury brands improve their website experiences & digital marketing strategies.
After 12 years in-house at Louis Vuitton, Gucci, Tiffany & Co. and MAC Cosmetics, I created The Confetti Collab, a digital consultancy specialized in optimizing website UX/UI and creating innovative digital marketing campaigns for the luxury fashion, beauty, and wellness industries. Some past and present clients include CHANEL, Cle de Peau Beauté, Anna Maria Pitt Jewellery, Optavia, Medifast, and Boston Consulting Group.
Throughout my career, I have optimized existing websites to increase e-commerce sales conversions, conducted digital audits on all channels (social, email, websites) to provide best practices and recommendations, as well as create innovative digital strategy campaigns for both large and small brands. I have spearheaded a variety of digital projects including 360 strategy projects for major collaborations including Louis Vuitton x Supreme, website redesigns, created website photography style guides from scratch, oversaw editorial content, managed backend system re-platforming, 3rd party vendor integrations, see now buy now runway collections, and mobile app launches. On the digital marketing front, I am well versed in creating digital 360 communication plans, developing impactful content, creating innovative global social media strategies, email, advertising, SEO, and SEM.
Additionally, I'm multilingual (Mandarin, French, Taiwanese) and specialize in guiding brands to better understand the APAC market with a particular focus on the Chinese traveling consumer utilizing all APAC social channels (WeChat, LINE, @cosme, etc.).
Visit my LinkedIn for more details on my past experiences.
Driving awareness and traffic to your brand and site must be an integral part of your day to day for a successful business. I create digital communication and email strategies and best practices, advertising, SEO, and SEM campaigns to drive people back to you. Have an upcoming campaign launch? I can create a 360 digital strategy leveraging all your digital communication touchpoints. Just starting out? I can identify the most important channels to focus on and get you set up.
Identifying digital tools and integrations is an integral part of driving your online business. I can help you understand and integrate any new features you're looking to add to your existing website. Not sure where to begin? Let's sit down and talk about the goals you have for your company and how we can achieve them with your online shop.
Not a day goes by when someone doesn't log into at least one of their favorite social media channels. I can help you reach your ideal audience through social media strategies focusing on brand voice definition and style guide, channel strategy, content development, and general management planning.
Having a website that matches your brand identity is important. After a consultation session to understand your organization, I'll design and create a website that achieves this while also integrating digital best practices. Looking to redesign? I can help you with that as well.
Launching a digital campaign and just not sure where to begin? Let's discuss and I can launch it from ideation to implementation.
Portfolio samples by request only.
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