Improving existing websites is my specialty from enhancing the current digital experiences, developing new interaction models, to ensuring unified branding across each digital touchpoint. I provide best-in-class UX/UI solutions that are intuitive, informative, and aligned with business goals. I create user workflows, wireframes and interactive prototypes turning concepts into visuals to drive and enhance the consumer’s experience across all channels with a mobile focus.
Having managed digital at the leading brands within the luxury industry, I often advise brands on e-commerce and digital marketing best practices on a myriad of topics from team structures to digital strategies. Perhaps they are a smaller brand who hasn’t invested in a digital department yet or a large brand looking to restructure and want to learn industry staffing best practices. Past examples: digital team structures, staffing best practices, inter-departmental partnerships (i.e. marketing vs. creative responsibilities), digital channel strategies, how to customize digital content for global vs. regional initiatives, 360 digital launch strategies.
DIGITAL MARKETING & WEBSITE STRATEGY
I create personalized 360 digital marketing & website strategy action plan for brands who would like a cohesive plan to grow their business. For these projects, I first learn firsthand the client’s mission, vision, business goals, and current digital strategy. I then perform a digital audit across all platforms (website, social, email, etc.) and find opportunities to improve the business with a defined strategy for each channel and sharing relevant industry best practices. Focuses include: SEO, website enhancement recommendations, AB testing, website taxonomy, email campaigns, social media, editorial content creation & management.
Portfolio samples by request.